Vectr.Consulting provides near real-time insights in dashboards, business intelligence and data visualisatins.
Context: For a large media company we have a team of specialists in machine learning and natural language processing that support the analysis and optimization of news emanation.
- The goal is to maximize conversions to paid advertisements. Analysing click-throughs is one thing, but knowing what content converts best is something more complex.
- Also, when releasing news it is important to have insights in what news is released when and through which channel.
These types of insights require learning algorithms and context inference from the contents and the metadata.
Outcome: We visualized our insights through dashboards for the business people who have insights in:
- which content is most converting
- when and how news is released